A Veteran-Owned and Family-Owned screen
printing and embroidery company located in
Appleton, Wisconsin

High-quality, custom decorated collegiate
and resort apparel made for you!

Our Story

Silly Toast Designs is a veteran-owned and family-owned screen printing and embroidery company located in the heart of Appleton, Wisconsin. It is the parent company of FreedomWear Co.

We separate ourselves from your typical decorated apparel company by offering outstanding customer service and meticulous quality. Military training has instilled in us a heightened attention to detail and thoroughness, allowing us to provide the highest level of quality in everything we do. We listen to our customers to understand their needs and provide the best solutions for their vision and budget. As our business continues to grow, we have hired people that have the same vision and aspirations that we instill into our business everyday, and we are fortunate enough to consider them family. The development of FreedomWear Co is a reflection of our collective vision, that embraces and celebrates everyone’s uniqueness and diversity.

We could not have done this without the support from our community and local businesses that took a chance on a quirky little screen printing company back in 2014, and are fortunate enough to afford the opportunity to give back. So far, we’ve been able to show our gratitude by donating funds to our local area schools to purchase new equipment, paid off school lunch debt for families in need, donated a mountain of apparel to local homeless shelters, purchased bicycles for local civics clubs, annually volunteer our services to the American Cancer Society, donate to organizations such as Juvenile Diabetes Research Foundation, and continually support our local animal shelters.

As we continue to cultivate our business, we promise to continue to make an impact in our community, and act as a role model for generosity in our society.

The Rescue Collection

Our team here at FreedomWear Co. cares deeply about the issues concerning animal welfare and proudly join in the fight against animal abuse by supporting organizations that provide critical care and sanctuary to animals in desperate need of rescue.

As a company, we make an effort to continuously promote and support our local shelters and non-profit rescue organizations―whether by donating a portion of our profits, participating in volunteer work, providing foster homes and adoption support, or simply designing and donating t-shirts for fundraisers and events.

99% of our staff’s pets were adopted from shelters, or rescued from abusive or neglectful situations.

So, to show our support and appreciation for all those who demonstrate selfless acts of compassion, we’ve named each item in our catalog after our pets―the rescues that in return somehow end up rescuing us.

For more information about animal rescue and pet adoption, visit:

2024 Collection

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Click on a year shown below to view a catalog.

2024 2023 2022